The
internet had a field day concocting all sorts of reasons why popular
game show, WHO WANTS TO BE A MILLIONAIRE was temporarily cancelled.
However,, a close source to the brand in an interview with Saturday Beats, has finally revealed the reason for this.
According to the source, main reason MTN backed out was because of the N330bn fine by the Nigerian Communications Commission.
“It is the fine that was imposed by NCC that made them
pull out of Who Wants To be A Millionaire. The company loved the
programme and wanted it to air but that fine was too much for it. It was
not WWTBAM alone that it dropped, so many agencies working with the
company were also affected including its permanent staff; so it is not
about the programme alone. Apart from that, its South African arm also
has some little problem that it is facing. That is the reason. However,
it is just a temporary thing, once it has settled, the programme would
be picked again. It is coming back but for now, it is temporarily
resting. In fact, it would air for its tenth year anniversary,” the
source said.