to bring premium entertainment in indigenous Nigerian languages to its
valued subscribers, popular pay TV company, StarTimes, has launched a
new Igbo entertainment channel ‘Isi Mbido’ on its platform.
on the new channel, Acting Brands and Marketing Director, StarTimes,
Mr. Qasim Elegbede said all StarTimes subscribers, new and dormant, are
qualified to watch this first of its kind channel for free throughout
said the new channel will go a long way to deepen consumer interests,
not only in StarTimes, but with Nigerian local and indigenous languages
as it is poised to bring exciting and consumer engaging programmes.
noted also that StarTimes aggregates various exciting and top-notch
channels on its platform to offer millions of digital TV subscribers a
rich blend of entertainment – be it movies, sports, news, drama, series,
desire is to ensure that every Nigerian family can afford, access and
enjoy digital television with over 100 owned and authorized channels
creatively selected to appeal to every member of the family”, he said.
is the leading digital-TV operator in Africa, covering 80 per cent of
the continent’s population with a massive distribution network of 200
brand halls, 3,000 convenience stores and 5,000 distributors.
owns a featured content platform, with 440 authorized channels
consisting of news, movies, series, sports, entertainment, children’s
programs, fashion, religion etc.