limited, owners of DStv and GoTV, is set to reduce the monthly DStv
between 11 percent and 21 per cent from November 1,
2016 in several African countries,
to findings, DStv would also add several exciting channels to the
in the black nations to boost the content offering
for cheaper packages and add content value.
The countries that would
benefit from the offer are Kenya, Tanzania, Ghana, Uganda, Zimbabwe
Botswana, neglecting Nigeria, its biggest market.
There are chances that the company may soon increase the subscription fee in Nigeria.
of the new channels the subscribers in these countries would view are a
sister channel to
the Telenovela, Eva+; pop-up M-Net channels, M-Net
Movies, BlockParty and Harry Potter
of the subscribers said in separate interviews, disclosed that they
would stop their
subscriptions if the company embarked on what they
described as ‘robbing Peter to pay Paul’.
For instance, Engr. Toba
Biobaku, one of the numerous subscribers of DStv, alleged the company
allergic to providing good services for Nigerians at affordable prices.
the manager of one of the construction company in the country, the
company has passion for
fleecing Nigerians without value for their
money. Despite the current economic recession, he
stated that several
Nigerians still renew their subscription and the reward they could get
Multichoice is to use their monies to reward subscribers in other
Multichoice bowed to pressures made by consumers and the Consumers
recently when it introduced a customer care toll free
lines easily, I knew it that the company has
hidden agenda. The most
painful part of it is that most of us are being cheated without
compensation as it failed to clear the E-16 code from our television
sets for a week. When the
error was erased later, my subscription was
not extended,” he lamented.
subscriber that is perturbed about the plan of the operator of the pay
TV service is
the Managing Director of Jumobite Fashion. The premium
subscriber of DStv threatened to
lead a peaceful protest to the Tiamiyu
Savage street, Victoria Island, Lagos headquarters of
the company along
with some of her friends, who are also premium subscribers.
her, the tariff of the bouquet is too expensive compared to what other
subscribers in Kenya,
Zimbabwe and Botswana pay. According to her,
asking Nigerians viewers to pay more for few
channels and asking their
counterparts in those countries to pay less for more is absurd and a
of saying Nigerians are gullible.
are indications that hundreds of thousands of the subscribers of the
pay TV firm might
not renew their monthly subscription if the company
embark on the fee slashed. Findings
revealed that the company makes an
average of about N8 billion from over 4 million patrons
every month in
Nigeria and about N80 billion as turnover per year.
top source close to the management of Multichoice Nigeria, who claimed
to the sensitivity of the issue, said that the company
decided to slashed fees in the countries
after it observed that about 40
per cent of its subscribers had refused to renew their subscriptions
due to economic recession that bites harder their compared to Nigeria,
which has been recently
rated the biggest economy in the continent.
stiff DStv price hikes put subscribers under pressure in those
countries and we have lost
about 300,000 subscribers in the countries in
one year as people could no longer afford the
service or no longer saw
it as valuable enough. When reviewing our packages and prices in
country, we take into account local dynamics such as inflation, content
exchange rates, local taxes and overheads required for
compensate our Nigerian viewers, we will introduce more amazing
channels to the
existing entertaining programmes. We have also embark on
an aggressive marketing and
follow up innovation to ensure most of our
subscribers do not abandon their bouquets.
We call subscribers a few
days to the expiration of their subscriptions to remind them about
reasons they should not miss out of the global village,” she revealed.
in a quick response, a business lawyer, Bar. Seun Adewole, stated that
while most Nigerians
suffered in silence, foreign companies like
Multichoice ripped them off their hard earned money.
Aside from the fact
that he also believe it is wrong for an international company to set
standards for its patrons, he said that subscribers should fight
for their rights using legal means
by questioning the decisions of the
firm, sending complaints to regulatory agencies like the
Protection Council and the Federal Ministry of Communication and
complaints to the National Assembly had proven to be a waste of time
Similar issues had been discussed on the floor of the
assembly but none had yielded any
desired result as it appears that
gifts exchange hands after a lot of noise had been made
lawmakers. For instance, the house of representative had debate on the
you view initiative for years and nothing has been done to it and
I am not surprised
that the company had excluded Nigerians from the
beneficiaries of the price slash,” he stated.