says musicians don’t make good business men? That is a big lie because
there are a few of them who have well and are still doing well in
them. Not many people know that this talented act sits atop a
flourishing business empire. He owns a hotels in Ibadan called Downtown
Hotel. He owns a radio station called Fresh FM which recently turned 1.
He owns a music production company that produces jingles, voice overs
and adverts. He owns a full fledge band and all these represents for him
a multiple stream of income. So that keeps him busy and that makes him
Publisher SEYE KEHINDE spent some time with him at his Ibadan radio
station where he spoke about not only his life as a radio presenter. “I
started from Radio and I am back to Radio,” he told City People. “I
have evolved over time and I am today back to the profession I started
with at FRCN Ibadan. “Now, he has his own radio station and he currently
presents 2 popular programmes.
started, and we have to put a lot of things in place, to make it work
the way it supposed to be. Our watch word here is Professionalism
Nutured By Experience. So not just doing it the way they are doing it
now. We want to do it the way it should be done.
to enforce change. It is difficult to change a lot of thing especially
the OAP’s that are used to the modern day presentation. We need to put a
lot of things in place to make sure they get it right.
the face of broadcasting, not only in Oyo State but in Ibadan. I also
want to make sure that I reach out to Nigerians in the diaspora.
they enjoyed when they were at home to let them feel what they use to
feel when they were at home.
immediate community, immediate listeners here at home in this area. I
want to give them good programming that will be educative and
city. They call stations like ours City based stations. They don’t
expect us to go beyond Ibadan. So, our transmitter should not go beyond
Ibadan or at most the environs. But internationally, I will tell you we
have the largest listeners on the internet. We stream our life
transmission as well. We have the highest listeners on-line as far as
Nigerian radio is concerned.
other stations. Its different from the usual of broadcasting, especially
in Ibadan. We have Morning Belt called Freshly Pressed. We have
Afternoon Belt called Mid Day Café then, we have Evening Belt called
Road Drive. We have different OAP’s that handle cash segment. We have
other programmes that are catchy, that you will want to listen too. It
will make you stay glued to the station.
radio station. I have a passion for broadcasting. I was a broadcaster
and I am still a broadcaster. I still present programmes on radio. I
have my programmes on radio.
and I do Opeyemi on Sunday mornings. I still have my programmes on radio
and I co-ordinate everything that goes on here.
in 1989 as a freelance Commercial Assistant then. In 1989-90 I started
as their yearly father Xmas. Later I graduated to presenting request
programmes on Sunday afternoons, later I began to present early morning
chit-chat programmes. On Wednesdays.
After I left I started freelancing with different radio stations. I
worked in OGBC, OSRC, BSES (Voice Of Ekiti) and other radio stations. I
was doing different programmes. I had Ayefele on FM on Ekiti radio. Even
after my accident I still presented my programme. They were different
the late Kola Olawuyi. I produce virtually all the jingles that go on
his programme and the musical tunes he used on his program then.
programmes as well, for news, for different programmes as well. That is
what made me stand out then. I did jingles for products then.
music was eventually going to be my profession. I love broadcasting and
that is why I have put a lot together to make sure that I show my love
discovered the talent that I have in music. And then the acceptance
after my 1st album Bitter Experience.
producing music. I had been a Guitarist I played for other musicians. I
played for Wale Thompson, Toye Ajagun, Oga Micho Ade. I was like their
guitarist then. I joined that with my broadcast job.
trying to raise some funds and trying to put some things together to go
for further treatment abroad that I saw the acceptance of the first
into the next level of music. It was later I discovered that I earned
more money in music then broadcasting.
leader. I was with the Assemblies of God Church, Message Of The Time
band at NTC Road, Oke Ado here. I did one Cassette, album for them then
titled NIGERIA Is For Jesus.