Q2 2016, as part of the regional development programme, OMD joined forces
with Facebook to launch a bespoke e-learning initiative in EMEA. OMD is the first agency globally to launch an
initiative at such scale, placing an importance on inspiring teams as to how to
fully leverage Facebook’s growing product portfolio to drive greater results
for their Clients.
This initiative is part of OMD’s strategy across the region
which is focused on moving the company from a reliance on purely ‘transactional
media’ to delivering ‘marketing performance’ for their clients.
programme titled “OMD Facebook Challenge” was a custom learning path within
Facebook Blueprint programme spread over 2 months, offering three
levels of product immersion (Basic, Intermediate and Advanced). The programme was
designed to further accelerate OMD’s delivery of innovative solutions via the
Facebook and Instagram platforms and drive further beta tests both locally and regionally.
a result of this effort, over 60 staff of mediaReach OMD across West &
Central Africa have been trained and completed Facebook Blueprint eLearning
Programme. At the end of the exercise, 2 staff members have been selected based
on stringent criteria for Facebook’s Agency Ambassador programme – a 3 day
intense learning & immersion into all things at Facebook, happening in
Dublin, Facebook’s EMEA headquarter in September 2016.
part of Facebook’s increasing focus on Nigeria with the visit of Facebook’s
senior officials earlier in the year, this Agency Ambassador Programme was
first rolled out in Africa in Q1 2016 and was eventually extended to other
markets in the world. mediaReach OMD was
then chosen and went for the programme in South Africa. It was objectively
designed to train and certify the chosen Agency Ambassador, who will then…
the Facebook education plan and roll-out in the agency
as a Facebook expert to communicate Facebook updates throughout the agency
and communicate product feedback to Facebook team to improve offerings for
agency across the Facebook platform
Agency Ambassador programme aims to equip valued agency partners with the
skills and information needed to make the most of the Facebook platform. The certified Agency Ambassador within the
agency now has direct line to Facebook amongst various other advantages.
global learning and developing culture cascades into our local markets; we
train our talent on an on-going basis, through local initiatives and regional
webinars on weekly basis as a source of inspiration to be abreast of latest
developments and Raise our Game. It’s
vital to keep learning and developing in the ever changing Digital Landscape in
order to ensure that our staff are up to
speed on Facebook’s products and services”, says Tolu Ogunkoya, CEO,
OMD (www.mediareachomd.com) is the leading Media Agency in West Africa, having
presence in Nigeria, Ghana and Cameroon.
mediaReach OMD started its operation in Nigeria 17 years ago and has
been consistently ranked No. 1 by RECMA (since report started for Nigeria in
2011). In February 2016, OMD Worldwide
was awarded the most Creative & Innovative Network of the Year for the 10th
consecutive time by the Gunn Report for Media, which is the industry standard
for evaluating media creativity, innovation and effectiveness. In April 2016, mediaReach OMD Nigeria won the
Young Lions Media, Nigeria competition and represented Nigeria at Cannes in
June 2016 for the Young Lions Media – Global Competition, by winning this 2016
edition of the competition, mediaReach OMD represented Nigeria for the 7th
time at the Cannes, since 2008. In June 2016, OMD was the Most Medaled
Media Agency at the global Cannes festival. mediaReach OMD has also been
instrumental in publishing the Media Facts Book annually, for over a decade
with an objective to organize media information in the West & Central
Africa region and make such easily accessible and useful to all. mediaReach OMD continues to be a thought
leader and the pioneer of various initiatives at the industry level, including
syndicated and proprietary researches.