A highly placed source tells Thenetng that ‘the deal happened a few weeks ago and Dbanj is very happy about it’.
This will be the 2nd time Dbanj will fail to renew a deal with Globacom.
D’banj and Globacom fell out in 2010 when the pop singer reportedly
entered the company’s bad books and all efforts at reconciliation
failed. Despite multiple interventions, the telco refused to extend his
N70M two-year contract, settling instead for pop Twins Psquare for a four year deal worth over N240m.
But in 2013, a chance meeting with Glo’s billionaire owner Mike
Adenuga led to a new endorsement deal, one of the costliest signings of
That arrangement has now expired, and insiders say a renewal is not on the cards.
What’s not certain is whether Globacom desired a renewal in the first place.
‘D’banj is a content evangelist. Ideally he should have been with
MTN in the first place. Glo really doesn’t do much with music content
so I assume D’banj has been counting his losses seeing he would have
earned huge cheques from MTN’s several VAS products’, a telecoms insider said.
Dbanj and MTN are partnering with BOI (Bank Of Industry) to pioneer a new service called ‘The Cream Platform’.
of a partnership between MTN and DKM to launch a platform of visible
hope for the creative industry where creative content will be found,
housed, financed, nurtured, published, marketed, distributed and sold
with track-able monitoring by content owners without leaving their
comfort zones. With the support of the Bank of industry who is providing
funding for DKM, this initiative and the launching of a new publishing
businessman, has in recent times worn more suits than denim; flying
around the world to pitches and presentations, hoping to build solutions
for some of the industry’s problems.
further step in exploring such solutions – helping distributing
entertainment products better, monetizing and monitoring music content
and catalogues, and experimenting with markets within the African Union.