Lol, this is serious…Wonder if
Nigerian cinemas are taking ‘preventive’ measures too, lool.
taking drastic measures to preserve the upholstery of the seats in their
screens ahead of Friday’s long-awaited release of 50 Shades Of Grey.
The movie based on the best-selling novel by British author E.L. James, 50
Shades Of Grey tells the story of a young woman’s journey into the world of
kinky sex after she begins working for bondage enthusiast Christian Grey.
The $40 million movie which stars Dakota Johnson and Jamie Dornan will be
released on Friday, the 13th of February, 2015.
Given the popularity of the property among women aged 18-to-dead, cinema
owners are expecting a huge turnout on opening weekend, mostly women who will
be excited to see the erotically charged pages of their favourite novel come to
life onscreen.
In a bid to curb an expensive cleanup following each screening, management
at cinemas have begun fitting wipeable plastic covers to theatre seating where
the saucy new movie will be shown.
“We went out and we bought up thousands of seat covers at a discounted
price,” said Steven Brennan, spokesperson for the OmniScreen chain of
cinemas.
“It’ll cut down on the amount of time we have to spend shampooing the seats
after each viewing, and having to wait for them to dry. Our teams will be able
to run in with a couple of chamois cloths and have the screen ready for the
next showing in minutes”.