Nigeria’s songstress, Tiwa Savage, has joined Rotary’s ‘This Close’ public awareness campaign for polio eradication.
Polio, a paralysing and life altering disease, is on the verge of
becoming the second human disease ever to be eliminated worldwide after
smallpox.
Savage, described by CNN as Nigeria’s biggest pop star, will help Rotary
achieve its goal of a polio-free world by raising awareness about the
vaccine-preventable disease.
Nigeria regularly conducts mass immunisation campaigns to vaccinate every child under the age of five in the country.
Last year, Nigeria experienced a polio outbreak that paralysed four
children after passing nearly two years without a case of the disease.
“This is a cause that hits close to home for me, not only as a mother of
a small child but as a proud Nigerian, whose country has been battling
this disease for many years,” Savage said in a statement.
Savage’s musical career began when she was 16 years of age as a backup
singer for George Michael. Before going out on her own, she worked with
many other well-known musicians, such as Whitney Houston, Kelly
Clarkson, Andrea Bocelli, Mary J Blige and many more.
Tiwa Savage is also a successful songwriter. She was signed to Sony/ATV
Music before establishing her own label 323 Entertainment which teamed
up with Marvin Records in 2012.
Last year, Savage signed with Roc Nation as a management client.
Already a superstar in her home country, her social media has amassed
2.9 million followers on Instagram, 1. 8 million on Facebook, and 1.7
million on Twitter.
Savage announced her new partnership with Rotary last week in New York
City at a World Immunization Week event. As part of the ‘This Close’
(https://APO.af/pq7OFS) campaign, Savage will be featured in ads raising
her thumb and forefinger in the ‘this close’ gesture with the tagline
‘we’re this close to ending polio.’ Since the initiative launched in
1988, the incidence of polio has plummeted by more than 99.9 percent,
from about 350,000 cases a year to less than 37 cases in 2016.
The Nigerian music star joins other public figures and celebrities
participating in Rotary’s public awareness campaign, including Bill
Gates, co-chair of the Bill & Melinda Gates Foundation; actress
Kristen Bell; Supermodel Isabeli Fontana; Nobel Peace Prize laureate
Archbishop Emeritus Desmond Tutu; action movie star Jackie Chan; boxing
great Manny Pacquiao; pop star Psy; golf legend Jack Nicklaus;
conservationist Jane Goodall; premier violinist Itzhak Perlman; Grammy
Award winners A.R. Rahman; Angelique Kidjo and Ziggy Marley; and peace
advocate Queen Noor of Jordan.