Last Thursday, top telecommunications company MTN dumped eight brand ambassadors including MAVIN’s big boss, Don Jazzy, his First Lady, Tiwa Savage and Omo Baba Olowo, Davido. and confirmed new ones (HERE).Though the company declined giving any reason why some were sacked while others were retained, new reports say their decision might have been influenced by scandals some artistes got themselves embroiled in the past months.
For Tiwa Savage, her getting axed may not be unconnected with the crashed marriage and infidelity involving her and ex husband, Tee Billz. Though Tiwa eventually warmed her way into the hearts of her fans by proving to be an angel in that union but it appears MTN didn’t find it amusing. -
Davido was never looking like he would be a pricy item this year, not after the brouhaha with his Baby mama, Sofia Momodu, and the resultant face-off with the uncle, Ovation magazine publisher, Dele Momodu. The Dubai child trafficking allegation didn’t help matters either – At least, MTN could have thought so too.
On Don Jazzy’s part, his spat with Olamide at the Headies might have been bigger than we thought. Though it was a beef started by Olamide, but Don Jazzy’s conduct after the showdown could have embarassed the Y’ello people.
However, MTN’s General Manager, Consumer Marketing, Richard Iweanoge explained why they are keeping past winners of their Project Fame reality music TV show, which include Inyanya, Chidinma and Praiz, saying “MTN is particularly proud of these musicians because we not only gave them the platform to express their talent through Project FAME, we have consistently supported them over the years by making them our ambassadors. We are proud to have been able to contribute to some of Nigeria’s biggest music acts.”