These were the words of David Adedeji Adeleke, aka Davido, when the date for his single ‘How Long’, under Sony Music originally scheduled for tomorrow, Friday, September 9, 2016 was released. When the date was announced, the elated Davido took to Snapchat to express his .happiness.
But now, Davido’s fans who had been anticipating the new music will have to wait a while longer for the single, as Sony have moved the release date indefinitely.
Davido, understandably frustrated, again took to Snapchat to express his feelings and begged his true fans to bear with him; “I have done my part and my best… I’m sorry to all my true fans… My week just got ruined… The fuck shit life brings my way!! I am saying it loud and clear for the world to hear!! It wasn’t my fault.”
After winning African Artiste of The Year in 2014 and 2015 at the MAMAs, Davido, who had never released less than 2 songs in a year since he started in 2011 is now frustrated. Reason being that he is yet to release any for 2016 since he signed with Sony Music in January; a situation which may not be ending anytime soon.As of December 2014, Davido had received a total of 29 awards from 74 nominations but since his mouth watering deal with Sony Music,he has been overlooked for the nominations; most especially the recent Nigerian Entertainment Awards in New York.
In contrast, his Record Label mate, Wizkid has been the centre of attraction all over the world as the record label has deployed their full arsenal at promoting the talented artist.
The deal Davido signed puts Sony Music in charge of all his releases, production, supervision, monitoring, authorizing and promotions of the release of any music content from the artiste. A situation that might be affecting his career negatively, because, if he was still solely in charge of his music output here in Nigeria, he would have dropped more than one single this year.