Amstel Malta, one of
the leading malt brands from the stable of Nigerian Breweries Plc (the foremost
brewing company), recently launched a new credential campaign tagged Why
Add More.
the leading malt brands from the stable of Nigerian Breweries Plc (the foremost
brewing company), recently launched a new credential campaign tagged Why
Add More.
The Campaign which is
currently storming the airwaves and billboards across the country was
introduced to re-inforce the brand’s positioning as the Premium Malt Drink,
with an Original Formulation that contains Less Sugar and is enriched with
essential vitamins and minerals.
currently storming the airwaves and billboards across the country was
introduced to re-inforce the brand’s positioning as the Premium Malt Drink,
with an Original Formulation that contains Less Sugar and is enriched with
essential vitamins and minerals.
The campaign leverages
relatable metaphors and humor to portray the idea that adding more unnecessarily,
could spoil the balance.
relatable metaphors and humor to portray the idea that adding more unnecessarily,
could spoil the balance.
The TV commercial shows
a wedding reception scenario, where the best man gives an eloquent speech which
should have ended with a toast to the bride and groom but instead decides to
add more, unnecessary entertainment, which did not go well with the celebrants
and guests.
a wedding reception scenario, where the best man gives an eloquent speech which
should have ended with a toast to the bride and groom but instead decides to
add more, unnecessary entertainment, which did not go well with the celebrants
and guests.
In referencing the campaign, The
Portfolio Manager – Non Alcoholic Drinks, Nigerian Breweries, Mr.Olayinka
Bakare said “The Why Add More campaign, touches on a fundamental
truth about our esteemed consumers and the Amstel Malta Brand. The campaign is
truly world class and will further re-enforce Amstel Malta’s place as the Premium
Malt Drink, with an Original formulation that contains Less Sugar and is enriched
with vitamins and minerals” he stated.
Portfolio Manager – Non Alcoholic Drinks, Nigerian Breweries, Mr.Olayinka
Bakare said “The Why Add More campaign, touches on a fundamental
truth about our esteemed consumers and the Amstel Malta Brand. The campaign is
truly world class and will further re-enforce Amstel Malta’s place as the Premium
Malt Drink, with an Original formulation that contains Less Sugar and is enriched
with vitamins and minerals” he stated.
Through this campaign, Amstel Malta
educates consumers on the delicate balance of its original malt formulation,
which contains less sugarbut with all the full taste theycan enjoy. It also
strengthens the brand’s positioning,of “Being the Best One Can Be”, in unique
and truly distinctive way.
educates consumers on the delicate balance of its original malt formulation,
which contains less sugarbut with all the full taste theycan enjoy. It also
strengthens the brand’s positioning,of “Being the Best One Can Be”, in unique
and truly distinctive way.
Analyzing the campaign
message, as it relates to everyday fashion, Ruth Osime, Editor, ThisDay Style expressed
the importance of building internal confidence rather than placing too much
emphasis on the outlook.
message, as it relates to everyday fashion, Ruth Osime, Editor, ThisDay Style expressed
the importance of building internal confidence rather than placing too much
emphasis on the outlook.
Osime said: “Your inner confidence is a
reflection of how you look outside. You do not have to wear large overbearing
accessories before you can tell your fashion story. It is important you stay
happy inside you.”
reflection of how you look outside. You do not have to wear large overbearing
accessories before you can tell your fashion story. It is important you stay
happy inside you.”
Ngozi Princewill-Utchay, CEO, Artelier
Lifestyle Consultants, advised against over-indulgence or excessive eating. She
opined that “our body knows when we have had enough…but many people do abuse
their bodies by over-indulging.” In her concluding note, she emphasized that
less is indeed more and there is no need adding more unnecessarily.
Lifestyle Consultants, advised against over-indulgence or excessive eating. She
opined that “our body knows when we have had enough…but many people do abuse
their bodies by over-indulging.” In her concluding note, she emphasized that
less is indeed more and there is no need adding more unnecessarily.
According to Mr. Chidike Oluaoha, the
Senior Brand Manager – Amstel Malta: “The Why Add More campaign re-enforces the
less sugar positioning of Amstel Malta compared to other mainstream malt
brands, whilst emphasizing the importanceof not adding more unnecessarily.
Knowing the right balance is a vital fact of life as is the case in fashion, style,
wedding, sports, etc.” he said.
Senior Brand Manager – Amstel Malta: “The Why Add More campaign re-enforces the
less sugar positioning of Amstel Malta compared to other mainstream malt
brands, whilst emphasizing the importanceof not adding more unnecessarily.
Knowing the right balance is a vital fact of life as is the case in fashion, style,
wedding, sports, etc.” he said.
Kufre Ekanem, Corporate Affairs Adviser pointed
out that the target of the new Amstel Malta Why Add More campaign is to inspire
consumers towards enhancing their overall wellbeing.
out that the target of the new Amstel Malta Why Add More campaign is to inspire
consumers towards enhancing their overall wellbeing.